Are you wanting to grow your wedding business but struggling to know where to even start? You're not alone and there's plenty of help.
It's a startling statistic that many businesses fail within their first year. Often the difficulties are the same for established businesses too that are struggling to grow.
One of the best things to do is to stop and take a look at your wedding business. What is it that you do; how would you describe your business? And who is your target audience?
Really dig in to this. It's an important step to really understand your business and how others perceive what you offer. Develop your elevator pitch; how can you summarise what you do and how you help clients solve their problems?
Notice the last point in the previous sentence? You need to develop your approach to stop selling what you do and help your clients to buy the results that you deliver.
Once you've got to the bottom of what you offer it's really good to think about your potential clients. Who are you appealing to? Think about the demographics of your clients; how old are they, where do they live, what are their interests…? Building up a model of your potential clients will help you to market your business in a more targeted way that will be more effective and potentially cost you less.
Once you understand and have defined your business and clients better you can take forward a better marketing strategy that's supported by excellent customer service. The two go hand-in-hand very well and neither work without the other.
If you're looking for advice, Alan Berg produces a free podcast called The Wedding Business Solutions that is well worth a listen. Here in the UK there are excellent coaches who offer free webinars that are also worth joining, notably Jack Quenby and Faye Cornhill (The Wedding Business Club).
No comments added, add yours below...
